Dismantling trade secrets, debunking propaganda and lobbying myths, and finding the blind spots in tooling to make work easier and more fun!
Culturally, this juxtaposition of work ethic and the current economic environment would tempt one to believe the hype, that people are now completely lazy and unmotivated, but after thousands of hours of building footage analyzed with over three dozen different young workers, I see things differently. The next generation isn't demotivated; they're bored by inefficiency. Can you blame them? They were raised in a mostly-digital environment where inefficiency isn't tolerated, where lag time in a video game means you simply need to upgrade your Wi-Fi, where every inconvenience they experience has an app that makes it easier. Working on a homebuilding jobsite lacks any of that thrust of innovation, we're still building houses mostly the same way we always have for the last 100+ years, and that kind of stagnant, persistent inefficiency is demoralizing and what's pushing the younger generations away from the trades. I began innovating in this space to help residential construction get unstuck from the mud of traditionalism and start to explore, experiment, and examine "the why" behind their methods and procedures.

Almost a decade ago I saw the writing on the wall that there wouldn't be enough new recruits coming into the trades to offset the growing skills gap, and I began exploring ways to take the guesswork out of the entire homebuilding process. Some saw this as "the death of craftsmanship" but I saw it as a critical necessity for serving society with rapidly-produced housing solutions which were untethered from the reliance on traditional carpentry and skilled laborers. With the [still] increasing costs of traditional wood-based construction, the affordability crisis has grown to planet-killer stature, and the housing market is now on the razor's edge of a financial crash which would overshadow the cataclysm experienced in 2008.
Our world needs fully-automated building systems which have evolved past the narrow mindset of the prescriptive building method and step into larger reasoning like reusability, interchangeable components (standardization), and designing one envelope formula which works efficiently in every climate zone. The RES Rapid Envelope System was the end result conclusion in my 9-year study of building methods and procedures which effectively solves for every known bottleneck, blind spot, and cost / risk burden in modern homebuilding. I set out to "hack the construction industry", and succeeded.
Interacting with the high performance building community as "The Tool Hacker" brought that winning formula into existence, proving once again that collaboration > competition.
It's never too late to turn the ship around.